Core Web Vitals in 2025
Core Web Vitals are now deeply tied to user experience and revenue. In this guide, we break down what actually matters in 2025 and how to prioritize fixes that move the needle.
Why Core Web Vitals still matter for your business
Faster sites convert better. When your LCP, CLS, and INP are in the green, users stay longer, bounce less, and trust your brand more—especially on mobile.
1. The key metrics in 2025
Google continues to focus on real user experience. The current Core Web Vitals you should care about are:
- LCP (Largest Contentful Paint) – how fast the main content appears.
- CLS (Cumulative Layout Shift) – how stable the layout feels.
- INP (Interaction to Next Paint) – how quickly the page reacts to input.
2. Where to start
Instead of chasing every warning, start with your money pages: home, key category pages, top landing pages, and checkout. Fixing those first usually delivers the biggest ROI.
Quick wins we often implement
- Compressing and lazy-loading hero images above the fold.
- Removing unused scripts, pixels, and heavy plugins.
- Serving fonts efficiently and avoiding layout jumps.
- Optimizing critical CSS and deferring non-essential JS.
3. How we typically help clients
For most brands we work with, we follow a 3-step approach:
- Audit your current Core Web Vitals using field data and lab tools.
- Prioritize fixes by impact on revenue, not by “red vs green” alone.
- Ship improvements in small, safe batches—then re-measure.
If you’d like us to review your site’s performance and share a simple roadmap, you can reach us at hello@kforion.pk.