1. Start with search intent, not volume

Volume alone is misleading. Instead, look at what people are trying to do when they search: compare, learn, or buy. Your content should match that intent as closely as possible.

Three core content types

• Money pages – product, service, and category pages that can convert directly.
• Problem pages – blogs and guides that answer specific questions.
• Proof pages – case studies, results, and testimonials.

2. Technical foundations you shouldn’t ignore

Even the best content underperforms on a slow, messy site. We typically review:

• Crawlability (sitemaps, robots, internal linking).
• Indexing issues and duplicate content.
• Core Web Vitals and mobile usability.
• Structured data for key templates (articles, products, FAQs).

3. Building a content engine

SEO content doesn’t have to be fluffy. A simple quarterly plan is usually enough:

• 2–4 high-intent landing pages.
• 4–8 support articles or FAQs.
• 1–2 proof pieces (case studies, stories, success breakdowns).

When combined with internal linking and basic promotion, this creates an asset library that compounds over time instead of random one-off posts.

If you’d like help designing an SEO plan that’s realistic for your team, reach us at hello@kforion.pk.