1. Map your funnel first

Before adding pixels and tags, define your funnel steps. For most brands, it looks like:

• Impression → Click → Session
• Key actions (viewed product, added to cart, submitted lead form)
• Conversion (purchase, qualified lead, booking)
• Retention (repeat purchase, expansion, renewals)

2. The core tools we usually deploy

A typical stack for our clients often includes:

• GA4 for web analytics and event tracking.
• Meta and Google Ads pixels for campaign optimisation.
• Server-side tagging or a tag manager for cleaner data.
• CRM or POS integration for offline/closed revenue.

3. Events that actually matter

You don’t need 200 events. Focus on the 8–15 events that tie back to revenue:

• Page_view, session_start, scroll or engagement events.
• Product views, add_to_cart, begin_checkout.
• Lead form started, lead submitted, booking confirmed.
• Purchase, subscription_started, renewal.

4. Turning data into decisions

Once tracking is reliable, the goal is simple dashboards that answer:

• Which channels bring profitable customers—not just cheap clicks.
• Where users drop off in the funnel.
• Which campaigns, keywords, or creatives drive high-value actions.

If you’d like us to review your tracking setup or design a reporting view for your team, email hello@kforion.pk and share a short overview of your stack.