Google Ads (Search & Display) | KF Orion Tech & Build
Service · Google Ads (Search & Display)

Google Ads that convert, not just get clicks.

Full-funnel search & display strategies with clear tracking, tight keyword themes, and weekly optimisations linked to your real business KPIs — leads, sales, and ROAS.

Search & Performance Max Remarketing & funnels Conversion tracking

Share your account details and goals — we’ll respond with a clear, honest plan in one business day.

Where Google Ads fits best

This service is for brands that want Google Ads to be a predictable, measurable growth channel — not a chaotic mix of campaigns with no clear story.

Search with intent
Capture high-intent searches for your products and services with tightly themed campaigns, clean ad groups, and landing pages that match the query — not generic homepages.
Smart display & remarketing
Use display & remarketing to bring people back to your funnel with frequency and messaging that makes sense — not spam banners everywhere on the internet.
Budget that works harder
Shift spend from low-quality keywords and placements into the terms, audiences, and formats that actually drive revenue. Every optimisation is linked to a metric you care about.

What growth can look like

Every account is different, but a healthy Google Ads programme usually means more efficient clicks, more qualified traffic, and a higher percentage of that traffic converting.

Example performance snapshot
Before vs after structured Google Ads
Impressions
+45%
Clicks
+62%
Conversions
+95%
  • Better structure sends more budget into the search terms and audiences that actually buy.
  • Cleaner tracking means Google’s automation is aiming at real conversions, not random events.
  • Regular testing — ad copy, keywords, bids, and landing pages — compounds into steady growth instead of spikes.
  • Waste is reduced as we cut irrelevant queries, placements, and locations that only burn spend.

How we structure your Google Ads account

We clean up structure first so every click, keyword, and ad has a clear job. Then we optimise into that structure week after week.

  • Clear campaign roles – brand vs non-brand, prospecting vs remarketing, search vs Performance Max.
  • Tight ad groups – focused keyword themes, matching ad copy, and landing pages that align with search intent.
  • Conversion tracking that works – events, values, and import from CRM where needed.
  • Negative keyword hygiene – we actively protect your account from irrelevant search terms eating budget.
  • Reporting for humans – dashboards that show spend, conversions, and ROAS in plain language.

From audit to scale: what working together looks like

Whether you’re starting from scratch or handing over a messy account, the first month is about clarity. After that, we move into a steady rhythm of testing and optimisation.

Week 1
Audit & baseline
Access your account, review structure, keywords, ads, and tracking. We document what’s working, what’s wasting money, and what needs to be built.
Week 2
Restructure & rebuild
Implement a clean campaign structure, fix tracking, set up remarketing, and align landing pages with the new account map.
Weeks 3–4
Stabilise & learn
Let the new structure collect data while we run keyword, ad, and bidding tests — focusing on early wins and avoiding wild swings.
Ongoing
Scale what works
Shift budget into winning themes, expand profitable queries and audiences, and trim any new waste, all backed by weekly reports.

Google Ads FAQs

A few questions teams usually ask before they hand us the keys to their ad account.

What monthly ad spend do you work with?
We’re comfortable with anything from modest testing budgets to larger established spends. The key is that there’s enough volume to learn from — we’ll give you an honest answer during the review call.
Will you create landing pages as well?
Yes, and it’s often essential. We can build or improve landing pages so campaigns are not sending traffic to slow or misaligned pages that kill conversion rates.
Who owns the data and campaigns?
You do. All work is done inside your accounts, with your tracking, dashboards, and history fully accessible even if we stop working together later.
How often do you optimise the account?
We run structured weekly optimisation cycles, with daily checks on active campaigns. You’ll see changes reflected in simple changelogs and regular reports.

Book a Google Ads review

Tell us about your product, monthly budget, and what you’re trying to achieve with Google Ads. We’ll review your account (or plan a fresh setup) and get back to you within one business day.

No spam. We’ll only use these details to review your situation and reply with a clear next step.

After you submit

Your request lands with our performance team, not a generic inbox.

  • We check your account structure, tracking, and key metrics (or plan a fresh build if you’re new).
  • You get a response within 1 business day outlining opportunities and risks.
  • If it’s a fit, we suggest a clear first 30-day plan instead of vague “optimisation” promises.
  • If it’s not a fit, we’ll still share a few practical tips you can use internally.